%0 Journal Article %T Value Creation and Appropriation following M&A %T A Data Envelopment Analysis %+ ESC Rennes School of Business %+ University College Dublin [Dublin] (UCD) %A Rahman, Mahabubur %A Lambkin, Mary %A Hussain, Dildar %< avec comité de lecture %@ 0148-2963 %J Journal of Business Research %I Elsevier %V 69 %P 5628 - 5635 %8 2016 %D 2016 %R 10.1016/j.jbusres.2016.03.070 %K Mergers and Acquisitions (M&A) %K Post-merger Marketing Performance %K Data Envelopment Analysis (DEA) %K Marketing Efficiency %Z Humanities and Social Sciences/Economics and FinanceJournal articles %X Mergers and acquisitions (M&A) are typically inspired by a desire for revenue growth and/or cost efficiency leading to an improvement in financial performance. Post-merger performance has received considerable research attention from scholars in finance and accounting, but the marketing dimension has remained largely unexplored. This research focuses on marketing efficiency as a measure of post-merger performance, and this is investigated via an empirical study of 20 M&A deals within the US commercial banking industry. Data Envelopment Analysis (DEA) is used to measure efficiency, employing two input and two output variables. The results demonstrate that M&A transactions do have a positive effect on the marketing efficiency of the combined firms, although the effect size is small. %G English %2 https://rennes-sb.hal.science/hal-01477751/document %2 https://rennes-sb.hal.science/hal-01477751/file/Value%20Creation%20and%20Appropriation%20following%20M%26A.pdf %L hal-01477751 %U https://rennes-sb.hal.science/hal-01477751 %~ SHS %~ ESC-RENNES %~ AO-ECONOMIE %~ CER %~ CTIM %~ RSCOM