Royal Enfield – A Revving Revival - Rennes School of Business Access content directly
Other Publications Year : 2018

Royal Enfield – A Revving Revival

Glyn Atwal
  • Function : Author

Abstract

Case study - This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.
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Dates and versions

hal-02015941 , version 1 (12-02-2019)

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  • HAL Id : hal-02015941 , version 1

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Glyn Atwal, Douglas Bryson. Royal Enfield – A Revving Revival. 2018, 5 p. ⟨hal-02015941⟩
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