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authFullName_s : Geoff Simmons

An exploration of business model development in the commercialization of technology innovations

Viatcheslav Dmitriev , Geoff Simmons , Yann Truong , Mark Palmer , Dirk Schneckenberg
R&D Management, 2014, 44 (3), pp.306-321. ⟨10.1111/radm.12066⟩
Journal articles istex hal-04087485v1

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Yann Truong , Geoff Simmons , Rod Mccoll , Philip Kitchen
Journal of Strategic Marketing, 2008, 16 (3), pp.189-203. ⟨10.1080/09652540802117124⟩
Journal articles hal-04072074v1