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An exploration of business model development in the commercialization of technology innovationsR&D Management, 2014, 44 (3), pp.306-321. ⟨10.1111/radm.12066⟩
Journal articles
istex
hal-04087485v1
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Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury BrandsJournal of Strategic Marketing, 2008, 16 (3), pp.189-203. ⟨10.1080/09652540802117124⟩
Journal articles
hal-04072074v1
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