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Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
Mahabubur Rahman
,
M. Ángeles Rodríguez-Serrano
,
Mary Lambkin
Journal articles
hal-01992555v1
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Advertising efficiency and profitability: Evidence from the pharmaceutical industry
Mahabubur Rahman
,
M. Ángeles Rodríguez-Serrano
,
Mary Lambkin
Journal articles
hal-02096913v1
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Cross-border mergers and acquisitions: Impact on marketing capability and firm performance
Mahabubur Rahman
,
Mary Lambkin
,
Sm Riad Shams
Journal articles
hal-03181277v1
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Value Creation and Appropriation following M&A
Mahabubur Rahman
,
Mary Lambkin
,
Dildar Hussain
Journal articles
hal-01477751v1
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Brand equity and firm performance: the complementary role of corporate social responsibility
Mahabubur Rahman
,
M. Ángeles Rodríguez-Serrano
,
Mary Lambkin
Journal articles
hal-02421283v1
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Corporate Social Responsibility And Marketing Performance
Mahabubur Rahman
,
M. Ángeles Rodríguez-Serrano
,
Mary Lambkin
Journal of Advertising Research, 2017, 57 (4), pp.368-378
Journal articles
hal-02002084v1
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