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authFullName_s : Rod Mccoll

How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation

Rod Mccoll , Irena Descubes , Mohammad Elahee
Journal of Business Strategy, 2017, 38 (6), pp.38-46. ⟨10.1108/JBS-09-2016-0110⟩
Journal articles hal-02002516v1

The elaboration likelihood model: review, critique and research agenda

Philip Kitchen , Gayle Kerr , Don E. Schultz , Rod Mccoll , Heather Pals
European Journal of Marketing, 2014, 48 (11/12), pp.2033-2050. ⟨10.1108/EJM-12-2011-0776⟩
Journal articles hal-04067426v1

Common mistakes in designing and implementing service guarantees

Rod Mccoll , Jan Mattsson
Journal of Services Marketing, 2011, 25 (6), pp.451-461. ⟨10.1108/08876041111161041⟩
Journal articles hal-04068081v1

The Effect of Verbalized Emotions on Loyalty in Written Complaints

Jan Mattsson , Jos Lemmink , Rod Mccoll
Total Quality Management and Business Excellence, 2004, 15 (7), pp.941-958. ⟨10.1080/14783360410001681890⟩
Journal articles hal-04067866v1

Uncovering the relationships between aspirations and luxury brand preference

Yann Truong , Rod Mccoll , Philip Kitchen
Journal of Product and Brand Management, 2010, 19 (5), pp.346-355. ⟨10.1108/10610421011068586⟩
Journal articles istex hal-04072104v1

Memoryscape: how managers can create lasting customer experiences

Rod Mccoll , Jan Mattsson , Kathleen Charters
Journal of Business Strategy, 2021, ⟨10.1108/JBS-02-2021-0031⟩
Journal articles hal-03701984v1

Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

Petya Puncheva-Michelotti , Rod Mccoll , Andrea Vocino , Marco Michelotti
Journal of Strategic Marketing, 2014, 22 (6), pp.471-493. ⟨10.1080/0965254X.2014.885989⟩
Journal articles hal-04071465v1

New luxury brand positioning and the emergence of masstige brands.

Yann Truong , Rod Mccoll , Philip Kitchen
Journal of Brand Management, 2009, 16, pp.375-382. ⟨10.1057/bm.2009.1⟩
Journal articles hal-04072092v1

Sorry, could you repeat the question? Exploring video‐interview recruitment practice in HRM

Rod Mccoll , Marco Michelotti
Human Resource Management Journal, 2019, 29 (4), pp.637-656. ⟨10.1111/1748-8583.12249⟩
Journal articles hal-02468369v1

Practitioners’ perceptions of advertising strategies for digital media

Yann Truong , Rod Mccoll , Philip Kitchen
International Journal of Advertising, 2015, 29 (5), pp.709-725. ⟨10.2501/S0265048710201439⟩
Journal articles hal-04067443v1
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Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type

Rod Mccoll , Renaud Macgilchrist , Shuddhasattwa Rafiq
Journal of Retailing and Consumer Services, 2020, 53, pp.101982. ⟨10.1016/j.jretconser.2019.101982⟩
Journal articles hal-02502697v1
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Service guarantees as a base for positioning in B2B

Rod Mccoll , Yann Truong , Antonella La Rocca
Industrial Marketing Management, 2019, 81, pp.78-86. ⟨10.1016/j.indmarman.2018.11.015⟩
Journal articles hal-02326105v1

The Effects of Facial Attractiveness and Gender on Customer Evaluations during a Web-Video Sales Encounter

Rod Mccoll , Yann Truong
Journal of Personal Selling and Sales Management, 2013, 33 (1), pp.117-128. ⟨10.2753/PSS0885-3134330110⟩
Journal articles hal-04071429v1

Testing U.S. Advertising Belief and Attitude Measures in France

Yann Truong , Rod Mccoll , Irena Descubes
Journal of Euromarketing, 2009, 18 (1), pp.35-46. ⟨10.1080/10496480902865231⟩
Journal articles hal-04030273v1

Intrinsic motivations, self-esteem, and luxury goods consumption

Yann Truong , Rod Mccoll
Journal of Retailing and Consumer Services, 2011, 18 (6), pp.555-561. ⟨10.1016/j.jretconser.2011.08.004⟩
Journal articles istex hal-04071910v1

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Yann Truong , Geoff Simmons , Rod Mccoll , Philip Kitchen
Journal of Strategic Marketing, 2008, 16 (3), pp.189-203. ⟨10.1080/09652540802117124⟩
Journal articles hal-04072074v1

Luxury fashion and sustainability: looking good together

Jacqueline Campos Franco , Dildar Hussain , Rod Mccoll
Journal of Business Strategy, 2019, ahead-of-print (ahead-of-print), ⟨10.1108/JBS-05-2019-0089⟩
Journal articles hal-02297776v1