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How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation
Rod Mccoll
,
Irena Descubes
,
Mohammad Elahee
Journal articles
hal-02002516v1
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The elaboration likelihood model: review, critique and research agenda
Philip Kitchen
,
Gayle Kerr
,
Don E. Schultz
,
Rod Mccoll
,
Heather Pals
Journal articles
hal-04067426v1
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Common mistakes in designing and implementing service guarantees
Rod Mccoll
,
Jan Mattsson
Journal articles
hal-04068081v1
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The Effect of Verbalized Emotions on Loyalty in Written Complaints
Jan Mattsson
,
Jos Lemmink
,
Rod Mccoll
Journal articles
hal-04067866v1
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Uncovering the relationships between aspirations and luxury brand preference
Yann Truong
,
Rod Mccoll
,
Philip Kitchen
Journal articles
istex
hal-04072104v1
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Memoryscape: how managers can create lasting customer experiences
Rod Mccoll
,
Jan Mattsson
,
Kathleen Charters
Journal articles
hal-03701984v1
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Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach
Petya Puncheva-Michelotti
,
Rod Mccoll
,
Andrea Vocino
,
Marco Michelotti
Journal articles
hal-04071465v1
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New luxury brand positioning and the emergence of masstige brands.
Yann Truong
,
Rod Mccoll
,
Philip Kitchen
Journal articles
hal-04072092v1
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Sorry, could you repeat the question? Exploring video‐interview recruitment practice in HRM
Rod Mccoll
,
Marco Michelotti
Journal articles
hal-02468369v1
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Practitioners’ perceptions of advertising strategies for digital media
Yann Truong
,
Rod Mccoll
,
Philip Kitchen
Journal articles
hal-04067443v1
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Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type
Rod Mccoll
,
Renaud Macgilchrist
,
Shuddhasattwa Rafiq
Journal articles
hal-02502697v1
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Service guarantees as a base for positioning in B2B
Rod Mccoll
,
Yann Truong
,
Antonella La Rocca
Journal articles
hal-02326105v1
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The Effects of Facial Attractiveness and Gender on Customer Evaluations during a Web-Video Sales Encounter
Rod Mccoll
,
Yann Truong
Journal articles
hal-04071429v1
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Testing U.S. Advertising Belief and Attitude Measures in France
Yann Truong
,
Rod Mccoll
,
Irena Descubes
Journal articles
hal-04030273v1
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Intrinsic motivations, self-esteem, and luxury goods consumption
Yann Truong
,
Rod Mccoll
Journal articles
istex
hal-04071910v1
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Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
Yann Truong
,
Geoff Simmons
,
Rod Mccoll
,
Philip Kitchen
Journal articles
hal-04072074v1
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Luxury fashion and sustainability: looking good together
Jacqueline Campos Franco
,
Dildar Hussain
,
Rod Mccoll
Journal articles
hal-02297776v1
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