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Brand management efficiency and firm value: An integrated resource based and signalling theory perspectiveIndustrial Marketing Management, 2018, 72, pp.112-126. ⟨10.1016/j.indmarman.2018.04.007⟩
Journal articles
hal-01992555v1
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Advertising efficiency and profitability: Evidence from the pharmaceutical industryIndustrial Marketing Management, 2019, ⟨10.1016/j.indmarman.2019.02.001⟩
Journal articles
hal-02096913v1
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Value Creation and Appropriation following M&AJournal of Business Research, 2016, 69, pp.5628 - 5635. ⟨10.1016/j.jbusres.2016.03.070⟩
Journal articles
hal-01477751v1
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Brand equity and firm performance: the complementary role of corporate social responsibilityJournal of Brand Management, 2019, 26 (6), pp.691-704. ⟨10.1057/s41262-019-00155-9⟩
Journal articles
hal-02421283v1
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Corporate Social Responsibility And Marketing PerformanceJournal of Advertising Research, 2017, 57 (4), pp.368-378
Journal articles
hal-02002084v1
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