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Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Pantea Foroudi
,
Zhongqi Jin
,
Suraksha Gupta
,
Mohammad M. Foroudi
,
Philip Kitchen
Journal articles
hal-01813914v1
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Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study
Rajibul Hasan
,
Yinggang Liu
,
Philip Kitchen
,
Mizan Rahman
Journal articles
hal-02329187v1
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Sustainability and differentiation: Understanding materiality from the context of Indian firms
Rohit Nishant
,
Mark Goh
,
Philip Kitchen
Journal articles
hal-02010708v1
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The elaboration likelihood model: review, critique and research agenda
Philip Kitchen
,
Gayle Kerr
,
Don E. Schultz
,
Rod Mccoll
,
Heather Pals
Journal articles
hal-04067426v1
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Uncovering the relationships between aspirations and luxury brand preference
Yann Truong
,
Rod Mccoll
,
Philip Kitchen
Journal articles
istex
hal-04072104v1
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New luxury brand positioning and the emergence of masstige brands.
Yann Truong
,
Rod Mccoll
,
Philip Kitchen
Journal articles
hal-04072092v1
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Practitioners’ perceptions of advertising strategies for digital media
Yann Truong
,
Rod Mccoll
,
Philip Kitchen
Journal articles
hal-04067443v1
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