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authIdHal_s : phlip-kitchen

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Pantea Foroudi , Zhongqi Jin , Suraksha Gupta , Mohammad M. Foroudi , Philip Kitchen
Journal of Business Research, 2018, 89, pp.462 - 474. ⟨10.1016/j.jbusres.2018.01.031⟩
Journal articles hal-01813914v1

Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context: A qualitative study

Rajibul Hasan , Yinggang Liu , Philip Kitchen , Mizan Rahman
Strategic Change, 2019, 28 (5), pp.345-353. ⟨10.1002/jsc.2289⟩
Journal articles hal-02329187v1

Sustainability and differentiation: Understanding materiality from the context of Indian firms

Rohit Nishant , Mark Goh , Philip Kitchen
Journal of Business Research, 2016, 69 (5), pp.1892-1897. ⟨10.1016/j.jbusres.2015.10.075⟩
Journal articles hal-02010708v1

The elaboration likelihood model: review, critique and research agenda

Philip Kitchen , Gayle Kerr , Don E. Schultz , Rod Mccoll , Heather Pals
European Journal of Marketing, 2014, 48 (11/12), pp.2033-2050. ⟨10.1108/EJM-12-2011-0776⟩
Journal articles hal-04067426v1

Uncovering the relationships between aspirations and luxury brand preference

Yann Truong , Rod Mccoll , Philip Kitchen
Journal of Product and Brand Management, 2010, 19 (5), pp.346-355. ⟨10.1108/10610421011068586⟩
Journal articles istex hal-04072104v1

New luxury brand positioning and the emergence of masstige brands.

Yann Truong , Rod Mccoll , Philip Kitchen
Journal of Brand Management, 2009, 16, pp.375-382. ⟨10.1057/bm.2009.1⟩
Journal articles hal-04072092v1

Practitioners’ perceptions of advertising strategies for digital media

Yann Truong , Rod Mccoll , Philip Kitchen
International Journal of Advertising, 2015, 29 (5), pp.709-725. ⟨10.2501/S0265048710201439⟩
Journal articles hal-04067443v1