What remains to be discovered? Manifesto for researching the interactive business world - Rennes School of Business Access content directly
Journal Articles Journal of Business and Industrial Marketing Year : 2019

What remains to be discovered? Manifesto for researching the interactive business world

Abstract

The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.
No file

Dates and versions

hal-02129174 , version 1 (14-05-2019)

Identifiers

Cite

Alexandra Waluszewski, Ivan Snehota, Antonella La Rocca. What remains to be discovered? Manifesto for researching the interactive business world. Journal of Business and Industrial Marketing, 2019, 34 (1), pp.232-239. ⟨10.1108/JBIM-11-2018-0325⟩. ⟨hal-02129174⟩
64 View
0 Download

Altmetric

Share

Gmail Facebook X LinkedIn More