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Journal Articles Information Technology and People Year : 2019

Continuance use intention with mobile augmented reality games

Abstract

As mobile augmented reality (AR) games enter the maturity stage, understanding how to improve players’ continuance use intention with mobile AR games is critical. Drawing upon the uses and gratifications (U&G) theory, the purpose of this paper is to investigate the effects of four major gratifications – content, process, social and technology – and other factors on continuance intention to play mobile AR games.

Dates and versions

hal-02567493 , version 1 (07-05-2020)

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Seongsoo Jang, Yi Liu. Continuance use intention with mobile augmented reality games. Information Technology and People, 2019, 33 (1), pp.37-55. ⟨10.1108/itp-05-2018-0221⟩. ⟨hal-02567493⟩
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