Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers - Rennes School of Business Access content directly
Journal Articles Strategic Change Year : 2022

Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers

Abstract

Luxury firms, including high-end watch manufacturers, use crowdfunding as an alternative source of entrepreneurial finance. Respondents indicated that intention to crowdfund luxury brand start-ups have both external and internal antecedents with the slight majority focusing on the extrinsic factors. The “luxury” proposition exhibits integrated motivation, which is conceptualized and personalized to the tastes of each investor.
No file

Dates and versions

hal-04021178 , version 1 (09-03-2023)

Identifiers

Cite

Douglas Bryson, Glyn Atwal, Roberta Crespi. Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. Strategic Change, 2022, 31 (5), pp.497-503. ⟨10.1002/jsc.2520⟩. ⟨hal-04021178⟩
11 View
0 Download

Altmetric

Share

Gmail Mastodon Facebook X LinkedIn More