Trust and the tendency towards multi-unit franchising: A relational governance view - Rennes School of Business Access content directly
Journal Articles Journal of Business Research Year : 2014

Trust and the tendency towards multi-unit franchising: A relational governance view

Abstract

Previous research mainly focused on the agency-theoretical explanation of multi-unit franchising (MUF). The aim of this study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and general trust in franchisor's choice between multi-unit and single-unit franchising. Our data from the German franchise sector indicate that knowledge-based trust positively influences and general trust negatively influences the franchisor's tendency towards multi-unit franchising.
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hal-04057736 , version 1 (04-04-2023)

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Michele Griessmair, Dildar Hussain, Josef Windsperger. Trust and the tendency towards multi-unit franchising: A relational governance view. Journal of Business Research, 2014, 67 (11), pp.2337-2345. ⟨10.1016/j.jbusres.2014.01.009⟩. ⟨hal-04057736⟩
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