Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement - Rennes School of Business Accéder directement au contenu
Article Dans Une Revue Industrial Marketing Management Année : 2023

Dates et versions

hal-04158996 , version 1 (11-07-2023)

Identifiants

Citer

M.S. Balaji, Abhishek Behl, Kokil Jain, Abdullah Baabdullah, Mihalis Giannakis, et al.. Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement. Industrial Marketing Management, 2023, 113, pp.243-257. ⟨10.1016/j.indmarman.2023.06.011⟩. ⟨hal-04158996⟩
21 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More