Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition - Rennes School of Business Accéder directement au contenu
Article Dans Une Revue Industrial Marketing Management Année : 2023

Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition

Fichier non déposé

Dates et versions

hal-04269745 , version 1 (03-11-2023)

Identifiants

Citer

Mahabubur Rahman, Anwar Sadat Shimul, Isaac Cheah. Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition. Industrial Marketing Management, 2023, 115, pp.327-338. ⟨10.1016/j.indmarman.2023.10.010⟩. ⟨hal-04269745⟩
5 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More