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Journal Articles Industrial Marketing Management Year : 2020

Connecting IMP and entrepreneurship research: Directions for future research


As a research field, entrepreneurship emerged from an increasing interest in fostering new business ventures. Over the past decade, interest in entrepreneurial phenomena also triggered several studies in the IMP research stream. We examine connections between these two research streams in terms of the phenomena in focus, key concepts, and approaches to identify research areas fruitful for advancing our understanding of entrepreneurial phenomena. In pursuit of this aim, we analyzed 48 IMP-based entrepreneurship studies and the abstracts of the 227 most cited papers in eight main entrepreneurship journals; among the latter, we conducted an in-depth analysis of 30 articles, in which we found connections with IMP studies. Based on our analysis, we identify four directions for future research, where confronting and bridging the key concepts has the potential to contribute to conceptualizing entrepreneurial phenomena and related theory development. The four areas are: variety in the context of new ventures; multiplicity of networks embedding new ventures; connecting the new venture to its context; and the new venture's learning and management.
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hal-03181351 , version 1 (15-12-2022)


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Enrico Baraldi, Antonella La Rocca, Andrea Perna, Ivan Snehota. Connecting IMP and entrepreneurship research: Directions for future research. Industrial Marketing Management, 2020, 91, pp.495-509. ⟨10.1016/j.indmarman.2020.04.019⟩. ⟨hal-03181351⟩
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