Value Creation and Appropriation following M&A - Rennes School of Business Access content directly
Journal Articles Journal of Business Research Year : 2016

Value Creation and Appropriation following M&A


Mergers and acquisitions (M&A) are typically inspired by a desire for revenue growth and/or cost efficiency leading to an improvement in financial performance. Post-merger performance has received considerable research attention from scholars in finance and accounting, but the marketing dimension has remained largely unexplored. This research focuses on marketing efficiency as a measure of post-merger performance, and this is investigated via an empirical study of 20 M&A deals within the US commercial banking industry. Data Envelopment Analysis (DEA) is used to measure efficiency, employing two input and two output variables. The results demonstrate that M&A transactions do have a positive effect on the marketing efficiency of the combined firms, although the effect size is small.
Fichier principal
Vignette du fichier
Value Creation and Appropriation following M&A.pdf (1020.45 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-01477751 , version 1 (27-02-2017)



Mahabubur Rahman, Mary Lambkin, Dildar Hussain. Value Creation and Appropriation following M&A: A Data Envelopment Analysis. Journal of Business Research, 2016, 69, pp.5628 - 5635. ⟨10.1016/j.jbusres.2016.03.070⟩. ⟨hal-01477751⟩
263 View
821 Download



Gmail Facebook X LinkedIn More